Posted By LambChop
From USA TODAY/AP:
Starbucks is using the power of coffee cups to influence political discourse in Washington, D.C.
For the first time, Starbucks CEO Howard Schultz asked his employees in the Washington, D.C. area to write the words "Come Together" on cups for drink orders as message to Congress and The President to end the divisive negotiations over the "fiscal cliff”.
In a public letter to employees, Schultz said:
“In the spirit of the Holiday season and the Starbucks tradition of bringing people together, we have a unique opportunity to unite and take action on an incredibly important topic. Rather than be bystanders, we have an opportunity — and I believe a responsibility — to use our company’s scale for good by sending a respectful and optimistic message to our elected officials to come together and reach common ground on this important issue.”
Schultz said in an interview that the written message is a way to highlight the damage being done to the "consumer psyche and behavior" fueled by the fiscal cliff impasse. He also said that Washington’s inability to address the situation already damaged the economy, and that going over the fiscal cliff “would have a seismic effect on the rest of the world.”
If lawmakers fail to reach an agreement, sequestration (automatic spending cuts) will take effect combined with the largest tax increase in American history. Many economists believe that going opver the "fiscal cliff" will most likely send the weakened U.S. economy back into recession.